About Us

Achieve Insights is a Miami based company that was founded in 2009 by Bobby Dughi and Raymond Prior in order to help improve performance and enjoyment of sport by bringing the mental training techniques used by elite sport performers to athletes, coaches, and teams of all levels.

Achieve Insights is committed to providing quality instruction, training, assessment, application, and continued support to our clients to help you achieve your optimal performance.

Bobby Dughi, M.S.

(CEO, President)

With a lifetime involvement in sports as an athlete, coach, and fan, Bobby Dughi earned his Master’s degree in Sport Psychology from Ithaca College, where he also received a Bachelor of Arts degree in Sports Studies. Bobby is a professional member of the Association of Applied Sport Psychology (AASP). He has over a decade of combined coaching experience in soccer, wrestling and softball at the college, high school, middle school and youth levels as well as having competed as an athlete in soccer, wrestling, baseball and golf. Bobby has used his experiences to consult in those sports, as well as football, swimming, lacrosse, diving and gymnastics at all levels of competition. Bringing the perspective of both an athlete and coach, his blend of experiential techniques and modern theory are delivered with a unique connection and enthusiasm that has a sustainable impact on all involved in sports.

 bdughi@ai-sport.com     (908) 403-7260

Raymond Prior, M.S.

(Executive VP, Consulting Director)

Raymond is a doctoral student in West Virginia University’s prestigious Sport & Exercise Psychology program. He holds a Master’s degree in Sport & Exercise Psychology from Ithaca College as well as Bachelor’s degrees in both Psychology and Communication & Journalism from the University of New Mexico. Raymond is a member of AASP and has more than 15 years of competitive sport experience. He was a three-time All-District and All-State high school soccer player as well as a state champion. Raymond coached youth soccer for five years while playing at the club, U.S. Soccer Olympic developmental, intercollegiate, and semi-professional levels. Using his unique experience, education, and passion for athletics, Raymond has consulted with athletes of all levels and ages in a variety of sports including golf, baseball, soccer and rifle.


 rprior@ai-sport.com     (505)235-4486

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